In 2025, the era of the one-size-fits-all accountant is fading fast. As automation takes over routine compliance and competition grows louder, clients are searching for something technology can’t replicate: deep sector knowledge, specialist insight, and advice tailored to their world. This shift is fueling the rise of niche accountancy firms — and those who commit to a clear specialism are seeing stronger margins, sharper marketing, and deeper client loyalty. In a market where breadth is easy to find, focus is what wins.