Ally specialises in content production and digital marketing and will be helping both Cathedral Appointments and CA Tech Talent with our industry positioning, digital strategy and more! Ally has over 8 years of experience working in marketing for both local and national businesses, and is new to working in the recruitment sector.
Blog
Five ways to upskill and boost your marketing career
Posted in Candidates
Posted by
Ally Brett
Published on 15 July, 2024
A career in marketing is highly rewarding but does require continuous learning and development to stay up to date with the latest technologies, values and messaging.
As a highly competitive industry, it’s key that any candidate applying for a role has the right skillset to meet the requirements and can exceed expectations.
The marketing landscape has evolved rapidly in the last few years alone, and with the introduction of AI, we can expect these advancements to continue.
So here are five ways you can enhance your skills and give you the boost needed to progress you to the next stage of your career.
Chartered Institute of Marketing (CIM)
THE CIM is a globally recognised body that covers all marketing disciplines. If you don’t have a relevant degree or apprentice qualification required for your desired role, a CIM qualification is a strong alternative.
They offer both in-person and virtual training on a whole range of topics.
When you complete your qualification, you will receive a certification or a diploma depending on your course.
Google Qualifications will allow you to build on your digital marketing skills, with courses including AI, analytics, cybersecurity, UX and more.
You will complete a series of assessments before taking a final exam. After this you will receive a qualification that will last for a set number of years, after which you will need to retake the exams to retain the qualification.
Their courses are free to complete, and you can learn at your own pace.
HubSpot
Email and CRM platform, HubSpot, offer a free online academy where you can take courses and certifications across a whole range of marketing disciplines.
The lessons are free to start and range from a few minutes long to a few hours. If you are looking to only grow your certifications, you can toggle this option on, at which you will undertake a series of assessments and a final exam.
Meta
Meta Blueprint is an education platform for all marketers to become certified in meta products and services, as well as some key essentials to your marketing career.
You can learn about marketing science, creative strategies, community management and more.
The courses are free to enrol in and you will take part in a series of self-guided courses with a final assessment.
MOZ Academy
MOZ is an SEO software that helps you track traffic to your site, develop a strategy for your performance and fix technical issues.
For those looking to improve their digital skillset, MOZ Academy is a great option. They provide courses on SEO, keyword research, technical SEO, client prospecting and more.
These courses are available as a paid-for service, but they also offer free SEO training course.
If you want help or advice on your career, or are looking for a marketing role in the South West, reach out to our team via jobs@cathedralappointments.co.uk.
Marketing Specialist
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