Career Profile
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Head of Marketing Job Profile
Average Salary: £88,000
This is a career profile and not an available role. This page helps you understand what is required of you, what skills you might need and what employment package you can expect of this type of role.
Head of PR and Marketing Job Description
As a Head of PR and Marketing, your main responsibility will be to build and deliver a marketing strategy that aligns with the business goals. You will work closely with the senior leadership team and on occasion, present to board members on the success of the strategy.
As a Head of PR and Marketing, it will be your responsibility to ensure the growth and development of the marketing function and its team within the business. You will ensure consistent brand messaging and positioning, analyse customer behaviour and identify market opportunities. A strong background monitoring budgets, reporting and KPI analysis is key for someone in this position.
A Head of PR and Marketing position could also be titled as Marketing Director or Chief Marketing Officer (CMO), or be a position that reports into these depending on the size and structure of the company. You could also be responsible for supporting and guiding the design function.
Head of PR and Marketing Average Salary Expectations
The average salary for a Head of PR and Marketing in the South West is around £88,000. This can range from £50,000 to £100,000 depending on factors like experience, location, industry and company size. If you are a highly experienced Marketing Director, you could expect a salary exceeding £120,000.
If this type of role is interesting to you, you can register now and input your CV details to be notified when something becomes available.
- Capable of leading projects across the marketing department and in collaboration with other heads of departments
- Able to identify areas of improvement to drive efficiencies and proactively suggest systems, processes and other solutions to improve these
- Confident in making recommendations on marketing strategy at board level and securing buy-in
- You will own the marketing budget and marketing KPIs and will ensure insightful reporting on marketing ROI
- Strong commercial acumen, focusing on delivering sales with clear ROI
Qualifications and skills required for a Head of PR and Marketing Role
- Relevant Marketing qualification or equivalent
- Previous success in converting strategies into real results with operational excellence
- Previous experience leading a team of marketers and providing clear direction for delivering on the marketing strategy and providing analytical reporting
Desirable traits
- Confidence: Regularly liaise with other department heads, senior leadership team and present to the board of directors with a high-level of confidence, and strong presentation and speaking skills.
- Strong analytical approach: Reporting on the success and learnings from marketing activity and how it aligns with the marketing strategy.
- Clear direction: Lead a team and provide a clear direction on the marketing strategy to help them succeed and develop.
- Adaptability: Provide strategic thinking and an open-minded approach when encountering challenges and be able to pivot quickly.
Your Contacts
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Charlotte Coke
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Heidi Luke
Senior Recruitment Administrator
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